Which? Trusted Traders is an endorsement scheme run by Which? that recognises reputable traders who successfully pass an assessment process carried out by our trading standards professionals. Not just anyone can become endorsed. The assessment process includes:

Credit report
This is obtained to validate the financial health of a business who applies to be assessed.

Customer Satisfaction
The Which? Trusted Traders endorsement team will contact a selection of customers from a trader’s most recent work to check references. (We don’t carry out site visits to assess the trader’s work.)

Business procedures
A thorough examination of business and administrative procedures to ensure that businesses have consumer interests in mind.

Interview and assessment
Our standard assessment includes a face to face visit and interview carried out by a Which? trading standards professional to fully understand all aspects of how the applicant runs their business.

Report
Businesses receive a report of the assessment, providing valuable feedback from our experienced assessors to ensure that they meet our high standards before they are allowed to join the scheme.

Endorsed trader
Having passed all these checks, the trader is now able to choose to join the scheme, agreeing to abide by the terms and conditionsCode of Conduct and pay the membership fees. They can now show their customers that they are an endorsed Which? Trusted Trader.

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